Noggin Love

Okay, be truthful. Anyone out there seen this video on Noggin? I must admit, the first time I saw it I thought it was a bit bizarre, but it has grown on me. I kinda like it. (And yes, where I live, "kinda" is a word.) But I am still left wondering, are they for real? Anyone out there know anything about the Trachtenburg Family? He's got kind of a Rick Moranis look going on...